Ground Support Worldwide

APR 2016

The ground support industry's source for news, articles, events, product and services information.

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10 GROUND SUPPORT WORLDWIDE APRIL 2016 COVER STORY attractive alternative than strictly paying cash, and they provide signifcantly more fexibility as GSE needs change. The dif- ferentiator, according to Xced, is their ded- ication to service, along with their parent company, Sasser Family Holding's, history of providing single investor fnancing. "Sasser Family Holdings and the family ownership dates back to 1928 when our founder, Fred H. Sasser, left his job at Mather Stock Car to start his own company," Kelly Brannon Pronek, senior director of corporate communications and marketing, says. "As the company grew, it became evident that there was a need to diversify outside of rail to offset economic downturns and continue to provide consistent service to clients in good times and bad." Building off the expertise in leasing and managing transportation assets, under current CEO Fred R. Sasser, Xced Aviation Services was established in 2014. Pronek continues, "being part of a privately owned, global organization holds many advantages for Xced and their clientele. The diversif- cation of the holding company's asset types helps insulate Xced, and our other subsid- iaries, from the fnancial hardships faced by many of our competitors in the event of a down market. Our clients also enjoy benefts that aren't often seen in a smaller organization, including the pooling of inter- nal resources, guidance of diverse experience and an extremely competitive cost of fnanc- ing due to our collective volume." "Fred really understood the industry from THE SASSER FAMILY HOLDINGS CORE VALUES TREE All Sasser Family Holdings subsid- iaries differentiate themselves from their competition with a dedication to customer service and "doing the right thing." The following values are prominently displayed in the various offce spaces the company holds throughout the greater Chicago area and are cites as core tenets of the company's operation. Our Purpose: Delivering superior customer service and expertise in order to help our customers better serve their customers. We will never compromise our integrity: Respect, commitment and accountability at every level and in every interaction. We succeed or fail as a team: Every contribution from our clients, em- ployees and partners, has value. We relentlessly seek ways to add value: Dedication to quality and safety in every transaction. Our only product is superior cus- tomer service: Superior customer service is critical to our success and the key to long term partnerships. The First Eight: Xced's orignal team. Pictured: Bill Brooks, Director of Operations; Nicole Romero, Sr. Account Executive; Bridget Rozzano, Staff Accountant; William Long, President; Eric Wennerstrom, VP of Accounting & Finance; Karla Harrington, Manager of Contracts & Administration; Cheryl Doyle, Administration; Joe Giarritano, VP of Sales

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